The 12th edition of the International Tourism Mart (ITM) will be held in the world-renowned Kaziranga, located in the northeastern state of Assam, India. This prestigious event will take place from 26th to 29th November 2024, aiming to provide global visitors with firsthand insights into Assam’s rich tradition and culture.
The event is expected to showcase Assam’s unique offerings, such as its vibrant heritage, diverse wildlife, including the famous one-horned rhinoceros at UNESCO site Kaziranga National Park, and the region’s potential as a growing tourism hub in India.
International Tourism Mart is an annual event organized by the Union Ministry of Tourism designed to highlight the tourism potential of the North Eastern region for both domestic and international audiences.
Briefing the media on the 12th edition of ITM, here on Friday, Director General (DG), Tourism Mugdha Sinha informed that the event is expected to be attended by around 400 participants which include international and domestic tour operators, hoteliers and homestay owners, tourism service providers, influencers and opinion makers, senior officials from the central and State Governments, media and international students among others.
This event serves as a vital platform, bringing together tourism businesses and entrepreneurs from the eight North Eastern States—Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim—to foster collaboration and interactions among buyers, sellers, media, government agencies, and other stakeholders.
The DG further informed that the three-day Mart will feature a variety of activities, including presentations by state governments, B2B meetings, panel discussions, food demonstrations, cultural evenings, live music, a North East Bazaar, and technical visits to significant sites such as Charaideo Moidam (newest and 43rd UNESCO World Heritage Site of India), Kaziranga National Park (Celebrates 50 years as National Park), Hathikuli Tea Estate and the Orchid and Biodiversity Park.
It will also engage international students who are studying in the North Eastern region and influencers all across the globe providing them with first hand insights into the area’s rich culture.
Highlighting that the ITM in Kaziranga will exemplify a strong commitment to sustainability, aligning with the Travel for Life initiative of Ministry of Tourism, the DG stated that the event will be organized with a focus on minimizing environmental impact, employing energy-efficient practices, and the elimination of single-use plastics.
